NICO Group wishes to launch a thematic campaign to commemorate its 50th Anniversary. NICO is a financial services group of companies which started its operations as a composite insurance company in 1971. The Group provides general and life insurance, pension administration, banking, asset management, property management and technology services. Taken as a package of services, NICO Group provides all the financial services that a person requires to secure their lifetime goals. These goals build positive experiences at every stage of a person's life.

Our concept is based on the big idea of NICO being "The ONE".  The idea is to position NICO as the "first choice" in financial services, portraying the brand's strength and stability. The concept also portrays the diversity and relevance of the brand in terms of product provision at every stage in life.

The dominant feature in the campaign visuals is a 3D image of shelves which make out "The ONE". The shelves will hold memorabilia that represent "lifetime experiences" that are linked to our products - a car, a house, a picture of a child, medals etc.